All work
Six engagements. Three commercial functions built from zero. One method.
Each case follows the same structure: the situation as I found it, the strategic move, what I did personally, what changed.
CASE 01
Jun 2025 – Present
Tokenizer.estate
Head of Business Development · Remote / Global
Build the commercial infrastructure from zero for a regulated asset tokenization platform operating across five distinct client mandates and multiple jurisdictions — where institutional buyers, legal counsel, and regulators must all align before a deal can advance.
CASE 02
Jul 2024 – Present
Orbita Investments
Deputy Commercial Director · Bali / International
Build the entire commercial function from zero in the first phase, then pivot to lead a complex institutional capital raise — operating as head of sales and commercial director simultaneously across both mandates.
CASE 03
Jul 2023 – Jul 2024
The World Real Estate
Head of International Sales · Dubai, UAE
Reposition a single-region aggregator as a multi-market international platform by eliminating the agency middleman layer and moving to direct developer relationships — fundamentally changing the margin structure and pipeline velocity of the business.
CASE 04
Sep 2022 – Jun 2023
Cbonds
Head of Business Development · Dubai / Remote
Open the MENA institutional segment for a mature financial data platform — building pipeline from zero through C-level relationships across banks, sovereign funds, and asset managers.
CASE 05
Apr 2019 – Sep 2022
GROWmatica
Senior Business Development Specialist · Warsaw, Poland
Serve as the external commercial arm for a portfolio of European B2B SaaS and enterprise software vendors — operating as both hunter and farmer across simultaneous client mandates in new markets.
CASE 06
Apr 2020 – Jul 2022
WEBCON
Business Development & Project Manager · Europe · DACH · MENA · Nordics
Open the Nordics and establish an integrator partner channel for an enterprise BPM platform across Europe, DACH, MENA, and Nordic markets — an embedded mandate executed through GROWmatica.
CASE 07
2018 – 2019
NSYS Group · Clicktex · UpTrader
B2B Sales Leadership & Key Account Management · Saint Petersburg, Russia / MENA
Three consecutive early-career operator roles, each centred on diagnosing a specific commercial constraint and resolving it rapidly.