All work
B2B Tech · Software2018 – 2019Saint Petersburg, Russia / MENA

NSYS Group · Clicktex · UpTrader

B2B Sales Leadership & Key Account Management

Three consecutive early-career operator roles, each centred on diagnosing a specific commercial constraint and resolving it rapidly.

§ 01

The situation

Back-to-back positions across B2B technology companies at different stages. Each engagement had a clearly bounded problem: geographic reach at NSYS Group, process and team inefficiency at Clicktex, and inbound lead conversion at UpTrader.

§ 02

What I did

01

Led MENA territory expansion at NSYS Group — recruited, managed, and coached a 14-person regional sales team across the Gulf and surrounding markets, consistently exceeding territory targets.

02

Restructured the sales processes and technical team at Clicktex under a short-term modernization mandate — diagnosing workflow inefficiencies and reorganising the team to eliminate them.

03

Rebuilt the inbound lead qualification and conversion motion at UpTrader — redesigning how leads were scored, routed, and followed up to materially improve conversion rates.

§ 03

Outcomes

~53% profit improvement at Clicktex through process redesign and team restructuring.

~38% revenue uplift at UpTrader following inbound motion rebuild.

MENA sales targets consistently exceeded at NSYS Group with a 14-person regional team.

Each metric is from period reporting at the time of engagement and verifiable against employer records on request.