GROWmatica
Senior Business Development Specialist
“Serve as the external commercial arm for a portfolio of European B2B SaaS and enterprise software vendors — operating as both hunter and farmer across simultaneous client mandates in new markets.”
The situation
Boutique commercial expansion partner for SaaS, iPaaS, and BPM vendors entering European and international markets. Operated across concurrent client mandates — including Frends iPaaS, WEBCON, and Kentico — each with distinct positioning and buyer profiles. One flagship engagement involved a large enterprise client seeking multi-region expansion: instead of building internally (costly and slow), they contracted GROWmatica for its market expertise and external team capacity, structured as a fixed fee plus a success fee tied to revenue delivered — one of the firm's most significant recurring revenue contributors.
What I did
Led concurrent client mandates spanning market entry, partner recruitment, and enterprise pipeline development across multiple B2B technology vendors simultaneously.
Built market entry playbooks and go-to-market strategies for the Nordics and DACH regions; managed partner recruitment end-to-end from identification through onboarding.
Structured and closed a flagship multi-region expansion mandate for a major enterprise client — negotiating a fixed fee plus success fee arrangement that significantly expanded the firm's recurring revenue base.
Led and managed a distributed team of 15 senior sales and research professionals, mixed across multiple client engagements simultaneously.
Systematized the firm's lead research methodology in Power BI and Excel, creating a repeatable framework applied across all client accounts.
Outcomes
€1M+ in new recurring revenue generated across client mandates.
3 Fortune 500 client logos closed across engagements.
~25% revenue growth improvement in the Nordics and DACH following positioning and partner work.
Flagship enterprise expansion mandate structured and executed — fixed + success fee model significantly increased firm's recurring revenue.
Each metric is from period reporting at the time of engagement and verifiable against employer records on request.