Orbita Investments
Deputy Commercial Director
“Build the commercial department and an institutional capital story simultaneously — the partner channel funds operations while the investor channel strengthens the balance sheet.”
The situation
Real estate development firm with no formal commercial structure. Two concurrent mandates: generate revenue through a partner-led go-to-market and lead a capital raise from institutional counterparties.
What I did
Designed and deployed the complete commercial department in approximately two months — KPI framework, reporting cadence, CRM configuration, and sales enablement library.
Signed 50+ strategic partners as an indirect sales channel; restructured the commercial model around partner economics.
Led institutional capital discussions with financial counterparties and managed M&A workstreams alongside the commercial mandate.
Implemented CRM with structured lead scoring, improving conversion rates by 35%.
Outcomes
125% of revenue target delivered in the first full quarter.
~40% reduction in sales cycle length through process redesign.
48% overall revenue uplift attributed to the partner channel.
$36.5M institutional raise in progress.
Each metric is from period reporting at the time of engagement and verifiable against employer records on request.