The World Real Estate
Head of International Sales
“Reposition a single-region aggregator as a multi-market international platform by eliminating the agency middleman layer and moving to direct developer relationships — fundamentally changing the margin structure and pipeline velocity of the business.”
The situation
Russian-founded real estate aggregator operating across Dubai, Turkey, and Florida with two sales managers and a commission model that routed deals through intermediary agencies — capping revenue at a fraction of available margin. Monthly recurring revenue stood at 0.6% of addressable potential. The mandate was to expand the model internationally and fix the underlying commercial structure.
What I did
Diagnosed the core revenue leak: commissions were being split between developer, agency, company, and manager — leaving the business with 20–30% of available margin. Redirected the sourcing motion to direct developer relationships, capturing full developer commissions ($10K–$15K per deal vs. $2K–$3K previously).
Launched and built out regional teams across 8 markets — UAE, Turkey, Spain, Florida, Indonesia, and Thailand — hiring remote, multi-lingual managers capable of covering two to three regions each, and personally training each team on consultative sales methodology.
Personally managed the firm's highest-value HNI client relationships — investors operating at $50M–$100M+ portfolio scale — handling the full relationship and deal cycle directly.
Closed a AED 5.5M (~$1.5M) penthouse transaction personally — negotiating directly with the developer to restructure commission arrangements and unlock a deal the buyer was committed to but at a price that required cutting across multiple commission layers.
Rebuilt the lead qualification model and digital infrastructure; recruited the full sales team within a constrained hiring budget.
Outcomes
10× revenue growth delivered within two months of restructuring the commission and developer relationship model.
MRR grew from 0.6% to 10% of addressable market.
Net operating margin of ~49.3% across the engagement period.
$1.5M deal personally closed — penthouse in Dubai, buyer an Indian HNI investor based in Qatar.
Regional footprint expanded from 1 to 8 markets within a single quarter.
Each metric is from period reporting at the time of engagement and verifiable against employer records on request.