The World Real Estate
Head of International Sales
“Reposition a single-region brokerage as an international platform by shifting the supply side from agency relationships to direct developer partnerships.”
The situation
Monthly recurring revenue stood at 0.6% of addressable potential. The existing sales motion relied on agency-to-agency introductions — low margin, undifferentiated, and slow to scale.
What I did
Redirected sourcing strategy from intermediary agencies to direct developer relationships, fundamentally changing the margin profile and pipeline velocity of the business.
Built and launched regional teams across the UAE, Southeast Asia, Europe, and the United States — growing from one active region to eight within a single quarter.
Developed and personally managed an HNI account motion, handling the firm's most significant client relationships directly.
Rebuilt the lead qualification scoring model and the digital infrastructure; recruited the full sales team within a constrained hiring budget.
Outcomes
MRR grew from 0.6% to 10% of addressable market.
10× revenue growth delivered within two months of restructuring.
Net operating margin of ~49.3% across the engagement period.
$1.5M deal closed personally.
Regional footprint expanded from 1 to 8 markets in a single quarter.
Each metric is from period reporting at the time of engagement and verifiable against employer records on request.